About Us
It all began with our famous allergen free Choc Mud Cake, and it was made just for a smile.
Picture this scene. A kid’s birthday and a huge frosted chocolate cake festooned with candles is waltzed into the room. Happy Birthday is being sung with gusto and the kids are laughing and excited. It’s so familiar and pleasing for all of us to remember.
But then you notice the child who isn’t getting any cake, and he has to explains to others about his food allergy.
Well, this scenario really happened, and was the powerful motivation for creating the Something Good baking mixes you can enjoy today. Eating together is one of the basic social functions for humans. Being able to enjoy good food with your family and friends, regardless of special diet requirements, is our goal.
This simple idea is the heart of our company, and it’s the reason we continue to innovate and develop new baking mixes and recipes.
Something Good the US brand for Well and Good, an Allergen free food production company based in Melbourne, Australia.